Amazon’s rival Walmart, which at the moment provides pharmacy companies, additionally has a storefront for HSA and FSA merchandise.
The corporate additionally acquired an web pharmacy firm, PillPack, in the summertime of 2018, signaling an curiosity in including prescription medicines to its market. It now has a pacesetter for that pharmacy enterprise, a veteran who helped construct Amazon’s Kindle self-publishing platform. However PillPack, which primarily serves older prospects who take a number of drugs, hasn’t been totally built-in into Amazon and nonetheless operates independently.
Pharmaceuticals is a notoriously difficult product to supply, given the complicated net of intermediaries that sit between the drug producer and the pharmacy. To promote prescription medicines, Amazon might want to work with middlemen, often known as pharmacy advantages managers, to be able to take a buyer’s insurance coverage.
Some well being consultants counsel that the transfer into including HSA and FSA playing cards is a brilliant technique for Amazon to be taught extra about individuals’s spending on well being.
“It is a again finish method for Amazon to study shopper buying conduct of well being care services, because it strikes extra deeply into the house,” mentioned Michael Yang, a health-tech investor with Omers Ventures.