In 2012, JC Penney removed all gross sales,  reductions, and coupons…

In 2012, JC Penney removed all gross sales,  reductions, and coupons to institute the “Truthful and Sq.” pricing coverage. 

The  customers hated it, the corporate’s inventory  plummeted, the CEO was fired, they usually needed to revert again to inflating costs so individuals can be tricked into considering the ‘gross sales’ had been really deal. 

(Supply, Supply 2)

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